Is Paytm Creating a Parallel Currency?

With the rise of mobile penetration in the country, the rise of mobile internet is on the exponential rise. The presence of 4G services by Airtel, National optical Fiber Network (NOFN) and the much awaited big bang launch of Reliance Jio, in the last month of the year, shall act as a catalyst for the higher penetration of internet .

As per IAMAI-KPMG reports, around 501 million people in India shall have access to internet by 2017. The rise of internet shall enable many sectors in the path of growth. One such sector is e-Commerce or ‘m-Commerce’. Barring travel, tourism and leisure division, the e-tailing wing of e-Commerce is all set to capture greater market share.

Companies, like Flipkart, Snapdeal, Amazon and Paytm, with big muscle power are fighting one another to gain maximum market share. Flipkart, with first mover advantage and great customer service, enjoys highest market share of 44%. But the recent rise of Paytm, with the backing of Alibaba, is all set to the challenge the market leader for top position.

Paytm started as a payment gateway facilitating mobile recharge has risen to become a zero commission marketplace for multitude of products. It has been able to create a unique concept of CASHBACK. In this concept, the customer pays the entire amount of the product and then the cashback amount is credited to the account of the customer within 24 hrs. or on the date of shipment of the product. The striking feature is that the cashback amount can be used across the platform which uses Paytm as one of the payment options.

Paytm has been very successful in creating an ecosystem where its users can avail the use of cashback money. The cashback money can be used to

1. Book bus ticket

2. Book flight tickets on Via and Paytm

3. Book train tickets on Irctc

4. Book movie tickets Bookmyshow

5. Book cabs on Uber and jugnoo

6. Buy products on Paytm

7. Order food on app like Swiggy, babafattoosh

8. Book Hotels on sites Makemytrip, Oyo etc

Small List of platforms where you can use the Paytm wallet

• Domino’s Pizza

• Jabong

• FabFurnish

• Zovi

• Bharat Matrimony

• Foodpanda

• TastyKhana

• JustEat

• Haldiram’s

• Archies

• IndiaTime Shopping

• Infibeam and the list goes on and on..

It shall be able to close the loop when it facilitates the payment at kirana shops and payment of taxes br businesses and individuals. So, the big question which stands in front of us , ‘ Is Paytm on the verge of creating a parallel currency, i.e. Paytm Money?’

Heaven on Earth !!

It all started like a dream to dream on

My racing pulse petrified with the steep climb

But still my perpetual nomadic journey continued

I clambered past the bushes awaiting the visual treat

Rising above the slowly expanding horizon unveiling the untraceable peaks

The first  glance of this austere land from the top got me mesmerized

As if nature carried me in its cradle to show me the world I always wanted to see

Foggy white patches of cloud sparkling, lit up by the sun

Like high tides, dashing against the rock enticing to plunge into its eternity

The beauty with which the hill folds away, covered with mist like a spray

Covered with lush green idli tops interspersed by serpentine roads

Resembling a well laid carpet whose intricacies had been well crafted

I could feel the colours of harmony perfectly blended with peace

Such was my tryst with nature at trekking trip of Munnar

Its my BiRtHdAy !!

A long drive with you

Intentional slowdown to push away the end

Slow romantic to loud beats

We sang every song out of tune

The feel of chilled wind with open windows

Or sip of hot coffee within cozy warm doors

Following the trail of the wavy street lights

Or the waste efforts to get a perfect click

I enjoyed every bit of it

A journey where you don’t feel like stopping,

Endless chatter about life and future

No bumping against harsh reality,

No learning and unlearning on how to live

I came out of the window to face the wind

Thrilling chilled wind as if pierced through my tiny pores

I let the fear go and closed my eyes to feel my selfbeing

As if it was my surreal existence

As if it was some magical reality that exists only for few seconds

I realised a word that sums up my entire life – “Freedom”

And I realised that my smile owns it

Its all my soul desires !!

All my soul desires is freedom.............

Freedom from shackles of dreams that have rendered its control to brainless desires

Freedom from the mimicry of life where mindless habits steers our daily chores

Freedom where spirit of truth will give wings to longing devotion

Freedom where vacant crevices of life give way to clear stream of love

Freedom to love someone boundlessly till I breathe happiness all over

Freedom to let go my spirit so wild that even destiny forbids mastering the show

Freedom to let myself loose till I feel the fragments of my ownself

Freedom to plunge into the peaceful water and feel the ripples all within

Freedom to lay carefree on a barren beach under the dead blue sky

Freedom to lay naked admist nature till shadows, begin to fade

Happy Independence Day !!

Oh dear Mother; I am void of words to express thou beauty

Even the nonchalant sun during its rounds twitch its brow at your glance

Blessed am I to open my eyes cradled in your caring arms

The first sight – the first touch of unblemished love- made me fall for you

There were you---

Adorned with colourful festivals elucidating your ravishing posture

Where diversity of culture, religion and language propagates a unified message

Where fragrance of spirituality has taken a shape, fashioned from mortal brains

Where every dream of living man has found a home

Where human brains have uncovered, proud truths of the world

Where remains of mediaeval architecture still sing songs of glory and not of the mourn

Where souls of deathless bravery can still rise from ash heaps to protect thy honour

Lands might have been demarcated with fancy frozen boundaries

 but shall we mourn to have separated thy children??

Despite the atrocities of this separation,  I will smile

I will smile every time the last ray of sun touches your feet

I will smile coz I know there will be a tomorrow with brighter dawn

Coz I know one day love will usher its endless way through all human heart

And all men will be brothers, and form one family; the wide world over

iNNocENce THat waST, aNd ShAlt nEvER bE AgaIN !!

Gone are the days when a fluttering butterfly was admirable enough to suffuse a smile

When the aesthetic touch of thy grace made me stare only the beauty laid out in magnificent vistas

When my ingenuous mind surrendered to thy creation without any struggle

When eyes opened veil to morning sky to observe light shattering into golden hue

Ripples of birds’ song broke the morning silence and reached me crossing hills and dales

When the soothing breeze crept over my face and I breathe happiness all over

When I used to watch the consortium of homesick birds amidst the orange edges of the day

Or lie down and form random images out of the idle clouds sailing the sky

When I used to get drenched in the unending columns with open arms and splashed water around

Successfully weaved my paper boat & cherished when it maneuvered its way on vast deep

Spent hours casting imagination with washable sand escaping the curvy white lines of advancing foams

Still laughed when the receding waves washed away my hours of labour into ocean’s cradle

When I used to dream my hand flutter into birds and I trace the invisible magical path

Which kindled the unreachable desire which no fearless yet rationale brain will dare

When nothing unskilled as human passion could build the reality of my dreams

When answer to life was in form of black or white with no shades of grey

No darkness ever overshadowed my thoughts or eyes ever burdened with unshed showers

 Innocence that wast, and shalt never be again - Way beyond bound and price

The kid has disappeared and now a man has returned in search of the lost kid

No I wasn’t abducted, rather I offered myself and adapted, coz thats the way LIFE MOVES ON...

Its not just a Crush !!

Is it just a crush or its something more??

Why these wandering eyes get stuck only at you

With every indifferent move you make, I grow fonder of you

Even my mind can’t think of anything more than you

I can barely notice anyone else when you are around

Though lost in the crowd, yet you stand out so unique

I get mesmerized when you speak

Girl, you got a killing smile

You have the ability to blow off my mind more than a mile

I tried talking to you but the words gets mingled without uttering a word

My head begins to whir and heart pound

You were the best kept secret until I burst

I lack the nerve and I admit

I don’t deny my feelings any longer

Though I play it cool when you are around

The days keep passing, and I am still not a part of you

I know I don’t stand a chance, but I can’t get you out of my head

Everyone says its impossible to buzz your emotionless heart

I die a little every time, to realise its true

I want to be just a friend sharing every moment of yours

But grant my eyes for its part, if you see something more

Have you grown so important for me

Or are you important till the moment I let you go

I am not hiding my emotions but I have other places to be in

But still its not in my control to stop being crazy about you

I know for you it doesn’t matter whether I exist

I won’t claim possession, but neither its a mystery

I expect nothing, I just want you know that you are special

I just want you know that I have fallen for you

P.S : You are super cute